Sara Ingham

The Role of Taxonomies in Content Publishing Workflows

September 14, 2021 / Perspectives / By Sara Ingham

Hi, I’m a taxonomist, and I’m here to help you with your content publishing workflows! You might think all I do is hide away in a corner classifying things and making lists of terms. But the truth is, I only do that after I have analyzed your content, content strategy, content publishing workflows, existing taxonomies …

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Stop Requiring Remote User Research Participants to Share Their Webcam

June 15, 2020 / Perspectives / By Sara Ingham

“Body language says so much!” Says every user researcher ever. But I’d argue that this information is not as important to your research as so many people say it is—particularly during remote studies, which are more popular than ever now during the pandemic.