Challenge
Sales content was managed in multiple locations which contributed to challenges in finding materials and the need to manage cumbersome, “one-off” sales processes. The inefficient content management approach led to duplicate, unnecessary, and out of date sales enablement content.
Solution
Working with the sales and implementation teams, Factor designed an approach o make the content easier to find within the context of a new Sales Enablement platform, while maintaining the functionality teams expected.
OUTCOMES
- Unified experience for Sales Enablement content/li>
- Improved ability to find product and sales related content
- Easier personalization of content for customers and leads
- Reduction of “microsites” and other one-off experiences
