Challenge
Sales content was managed in multiple locations which contributed to challenges in finding materials and the need to manage cumbersome, “one-off” sales processes. The inefficient content management approach led to duplicate, unnecessary, and out of date sales enablement content.
Solution
Working with the sales and implementation teams, Factor designed an approach to make the content easier to find within the context of a new Sales Enablement platform, while maintaining the functionality teams expected.
OUTCOMES
- Unified experience for Sales Enablement content
- Improved ability to find product and sales related content
- Easier personalization of content for customers and leads
- Reduction of “microsites” and other one-off experiences
