Analytics Nexus
Improving Data Quality Across Marketing Systems
February 19-20, 2020 — Virtual Event
Presented by Gary Carlson.
Marketing analytics in large enterprises depend on consistent and high quality data within and across marketing systems. Building an information infrastructure that promotes data quality during data collection, storage, integrations, and reporting is an essential foundation for generating marketing insights. Gary will cover both strategic and tactical approaches to building this foundation in his presentation.