Only 5% of AI pilots are creating any measurable value, according to research by MIT. With companies pouring millions of dollars and thousands of hours into this technology, why is the gap between AI’s promise and the reality so vast?
The key to closing that gap is a semantic architecture—but most organizations skip that step entirely. In this webinar, Factor’s Bram Wessel will talk with Malcolm Hawker, host of the podcast CDO Matters and a former Gartner analyst, about:
– Why a semantic architecture is critical for successful AI initiatives
– What a successful AI initiative looks like
– How to bring the worlds of measurement and meaning together
Bram Wessel is a founding partner at Factor and believes that technology should enable natural experiences for real people. With more than two decades as a user-centered design and research professional, Bram is a tireless advocate for the IA/UX discipline and a frequent speaker at conferences such as the Information Architecture Summit, UX Week, Lavacon, Webvisions, and regional meetups and workshops.
Malcolm Hawker is a recognized thought leader and advisor in the fields of Master Data Management (MDM) and Data Governance. With more than 25 years of experience in data and analytics, he has helped some of the world’s largest businesses improve their enterprise information management strategies. As the CDO for Profisee, he leads the global field MDM and Data Governance practice, and he is the host of the CDO Matters podcast, where he interviews senior data leaders from various industries and domains.
Join Us: February 26th at 9am PST