Bram Wessel

About Bram

Why it’s called Information Architecture

We call what we do Information Architecture. We don’t call it information engineering or information development. The word “architecture” is intentional. So here goes, I’m just going to say it: Unlike software engineering and software development, Agile doesn’t really work for Information Architecture. It can get in the way. In some cases, it can cause …

Why it’s called Information Architecture Read More »

How Digital Teams Can Begin Planning for Language Models – Part 2

Image Source: Photo 64004277 / Puzzle © Mikael Damkier | Dreamstime.com In part 1 of this series, I discussed how language models require careful attention to deliver accurate information. Since out-of-the-box language models are trained on general knowledge, using them to leverage your company’s information requires intentional information architecture workflows. In this post, I’ll describe …

How Digital Teams Can Begin Planning for Language Models – Part 2 Read More »

The letters of the alphabet are written out on a chalkboard, but there are blanks in place of a few of the letters. A school girl is writing in the missing letters.

How Digital Teams Can Begin Planning for Language Models – Part 1

Image Source: Photo 135270998 © Bangkok Click Studio | Dreamstime.com From image recognition to conversational text powered by massive datasets of recorded human knowledge, our social and business ecosystems are on the cusp of a major paradigm shift in knowledge retrieval and information interaction. Large language models (LLMs) are the poster child for applying artificial …

How Digital Teams Can Begin Planning for Language Models – Part 1 Read More »

Unpacking the Junk Drawer to Discover Gold

Providing concrete return on investment (ROI) numbers for IA projects is often complicated and difficult to calculate. Successful IA project executions are dependent on a solid foundation. At enterprise scale, IA builds the foundation of an organization’s information infrastructure so that users can connect with the right information across multiple platforms to create the required connection. When the foundation is flawed, the connections don’t happen….

Build Omnichannel Experiences by Aligning Information

Is your customer experience seamless? Aligning information across systems, business units, and workflows is essential for a robust omnichannel experience. How do you provide a consistent customer experience across digital and physical touchpoints? You need to understand your users, assess your organization’s own capabilities for change, and design information structures that can be applied at scale. Understanding …

Build Omnichannel Experiences by Aligning Information Read More »

Fixers of Big Messes

From umbrella topics like UX or Taxonomy to more specific terms like Enterprise Content Management or Pre-cart Findability, design comes in when someone has a big mess and they need help fixing it.