Factor

About Factor

Taxonomy Inventory and Audit for a Fortune 500 Software Company

About the Project Following an Alignment Accelerator workshop, the client, a Fortune 500 publisher of business and finance software, engaged Factor to perform an inventory and audit of metadata and taxonomies that its internal service organization used for content management. This was the first step on the roadmap developed in collaboration with Factor during the …

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Alignment Accelerator for a Fortune 500 Software Company

This case study describes how Factor helped a Fortune 500 publisher of business and finance software to evaluate and understand the maturity level of its internal service organization’s content ecosystem, identify gaps, and align on a roadmap to address them, in support of AI enhancements to self-help and productivity applications.

Technostress, Misalignment, and “Artificial Intelligence”

Lately I’ve been mulling over the misleading nature of the term “artificial intelligence.” Taken without context, it connotes, unintentionally, the idea of an intelligence equal to human intelligence, only artificial. It is not. It is absolutely not. But I believe that much of the recent generative AI hype is stirred by companies taking advantage of …

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Building an Information-First Mindset for Organizational Success

Unlock your data’s full potential by mastering organizational alignment and shifting your mindset to drive success in information management with Co-founder Bram Wessel, CEO Gwen Hall, and information architect Bob Kasenchak . Watch our interactive webinar to explore strategies for overcoming challenges and building effective, holistic information platforms.

Taxonomy matters, where the music matters

About KEXP KEXP is a Seattle-based nonprofit arts organization serving music lovers through in-person, broadcast and online programming. The Factor team included long-time KEXP listeners, thrilled to have an opportunity to contribute to this cherished organization. KEXP’s Challenge There’s a Patti Smith interview recording on tape in a box in a basement, a track list …

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Metadata and content modeling to help novice users find Learn, Help, and Support content

Challenge: Adobe had no shortage of “learn, help, and support” content for their creative software tools available online, but they knew that their fastest-growing segment–novice users–struggled to find answers to seemingly simple questions such as “how do I crop this photo”?  Their challenge was simply, “How can we make self-help easier?” Approach: Factor carried out …

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Creating better pre-cart findability through refinement of attribution and faceted navigation

Challenge: Find the cheese knife. Though the post-cart funnel was well optimized, the company’s site traffic analysis told a story that customers were having difficulty finding products on the website. In other words: due to a gap in attribution, customer’s couldn’t find, say, a cheese knife on Crateandbarrel.com even though they could at retail. And …

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Workshop: Information Architecture at Scale

Delivering your Enterprise Information Layer Factor co-founders, Bram Wessel and Gary Carlson, presented a one-day virtual workshop on June 8 as part of Rosenfeld Media’s Enterprise Media 2023 conference. Information Architecture at Scale: Delivering your Enterprise Information Layer is designed to arm IA practitioners —from Senior Managers to the C-Suite—with better tools in order to …

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