Unifying omni-channel messaging to improve UX and publishing efficiency
Challenge: West Marine had a fragmented content ecosystem, (accompanied by an out-of-date technology stack), that prevented its digital experiences from living up to the brand’s high standards of expertise and authority. Approach: In order to understand how and why the organization had drifted into a fragmented content ecosystem with multiple conflicting processes, Factor conducted stakeholder …
Unifying omni-channel messaging to improve UX and publishing efficiency Read More »