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Design (Research) in the Wild: A Conversation with Brenda Laurel

Back in August, Factor co-founder Bram Wessel sat down to interview one of the pioneers of our field, Brenda Laurel. Bram and Brenda talked about User Research, something that’s at the root of Factor’s practice. IxDA Seattle wrote up a fantastic blog post about the event, which was accompanied by a Salon to help develop …

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Webinar: Driving Real-Time Insights with Enterprise Taxonomies

Here at Factor, one of our core values is sharing what we learn with our customers and the community of practice. Our success stories should not exist in a vacuum, and we are always happy to offer some insights into our processes. Because we’re interested in helping others learn how to do this work, Factor …

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Factor at Information Architecture Summit 2018, Chicago

IA Summit, March 21-25 2018, Chicago Gary Carlson and Dana Bublitz conducted Factor’s Enterprise Taxonomy Workshop Bram Wessel and Factor client Melinda Geist of Intel gave their talk: “Got a Taxonomy Emergency? Call the EMT!” Here are the slides for Bram and Melinda’s talk:

Strong Navigation Experiences are Essential for Large Product Catalogs

Your customers can’t buy your products if they can’t find your products. Here at Factor, we spend a lot of time thinking about and designing navigation for e-commerce. It’s the cornerstone of a great e-commerce experience. Great site navigation attracts and converts shoppers. It does this in a few ways: If you have a large product assortment, …

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