Here at Factor, one of our core values is sharing what we learn with our customers and the community of practice. Our success stories should not exist in a vacuum, and we are always happy to offer some insights into our processes. Because we’re interested in helping others learn how to do this work, Factor …
Webinar: Driving Real-Time Insights with Enterprise Taxonomies Read More »
IA Summit, March 21-25 2018, Chicago Gary Carlson and Dana Bublitz conducted Factor’s Enterprise Taxonomy Workshop Bram Wessel and Factor client Melinda Geist of Intel gave their talk: “Got a Taxonomy Emergency? Call the EMT!” Here are the slides for Bram and Melinda’s talk:
Bram Wessel speaks at Interaction 18 in Lyon, France
We’re having a busy Spring! Join Factor at a series of upcoming events around the world.
Transcript of Bram Wessel’s talk at the 2017 Information Architecture Summit in Vancouver, BC, Canada: “Was Nate Silver Wrong? The Crisis of Modeling in an Era of Clickbait, Fake News, and Alternative Facts.”
How do you turn casual browsers into eager buyers? By Sarah Barrett Powerful product detail pages (PDPs) help you use information to close transactions. They are the final touchpoint that help a customer make that crucial decision – to buy or not to buy? Some of the primary benefits of having strong PDPs are: The best product detail …
Your customers can’t buy your products if they can’t find your products. Here at Factor, we spend a lot of time thinking about and designing navigation for e-commerce. It’s the cornerstone of a great e-commerce experience. Great site navigation attracts and converts shoppers. It does this in a few ways: If you have a large product assortment, …
Strong Navigation Experiences are Essential for Large Product Catalogs Read More »
We’re pleased to announce that Factor will be an exhibitor at the National Retail Foundation’s Big Show in New York City on January 15-17. Effective retail customer experiences are built on well-constructed information architecture. Factor works with retailers to create omnichannel experiences driven by how their customers see the world. We help retailers ensure all the …
Factor Exhibiting at NRF Big Show EXPO January 15-17, 2017 Read More »
How do you build a good taxonomy? That’s a big question, and it has all kinds of complicated answers. Instead, we’ll ask you: How do you build the right taxonomy? A taxonomy that’s good might not be right for the people who are going to be using it. The right taxonomy will be …
Customer journey maps are a popular visual artifact for documenting or modeling an archetypal user’s experience with a brand, product, or site, but they are more than just a pretty deliverable. Find out why.
