In this two-part series, I will be borrowing from the presentation I gave at the Information Architecture Conference earlier this year: Moving Information Across Boundaries, Information Theory for Information Architecture. (1 of 2)
Challenge: Find the cheese knife. Though the post-cart funnel was well optimized, the company’s site traffic analysis told a story that customers were having difficulty finding products on the website. In other words: due to a gap in attribution, customer’s couldn’t find, say, a cheese knife on Crateandbarrel.com even though they could at retail. And …
Image Source: Photo 64004277 / Puzzle © Mikael Damkier | Dreamstime.com In part 1 of this series, I discussed how language models require careful attention to deliver accurate information. Since out-of-the-box language models are trained on general knowledge, using them to leverage your company’s information requires intentional information architecture workflows. In this post, I’ll describe …
How Digital Teams Can Begin Planning for Language Models – Part 2 Read More »
Delivering your Enterprise Information Layer Factor co-founders, Bram Wessel and Gary Carlson, presented a one-day virtual workshop on June 8 as part of Rosenfeld Media’s Enterprise Media 2023 conference. Information Architecture at Scale: Delivering your Enterprise Information Layer is designed to arm IA practitioners —from Senior Managers to the C-Suite—with better tools in order to …
WHEN: May 31, 2023 TIME: 9:00 am – 10:30 am (Pacific Time) Unlocking the Power of Your CMSWhy cultivating your Information Layer leads to better customer experiences and creates enhanced perceived product value. Hosted by CIDM, Factor’s Bram Wessel and Bob Kasenchak provided insight into what it means to manage and govern an enterprise content …
Image Source: Photo 135270998 © Bangkok Click Studio | Dreamstime.com From image recognition to conversational text powered by massive datasets of recorded human knowledge, our social and business ecosystems are on the cusp of a major paradigm shift in knowledge retrieval and information interaction. Large language models (LLMs) are the poster child for applying artificial …
How Digital Teams Can Begin Planning for Language Models – Part 1 Read More »
Challenge: Senior executives from our client’s marketing division—who were tasked with managing a multi-billion dollar marketing budget—wanted to know how marketing campaigns were performing relative to business goals across web, paid media, search engine marketing, and social media channels. But they were unable to make use of the information in their tangled web of marketing …
*This post is based on a talk given by Bob Kasenchak at the 2023 Information Architecture Conference. It was a detailed 20-minute presentation designed for IA practitioners. Our goal with this post, however, is to distill it down to its foundational thesis and invite a discussion about the important differentiation between Subject and Topic Taxonomies. …
Providing concrete return on investment (ROI) numbers for IA projects is often complicated and difficult to calculate. Successful IA project executions are dependent on a solid foundation. At enterprise scale, IA builds the foundation of an organization’s information infrastructure so that users can connect with the right information across multiple platforms to create the required connection. When the foundation is flawed, the connections don’t happen….
