Learning by Teaching: Building the Community of Practice
This spring, Factor has three wonderful opportunities — two past, one yet to come — to grow our community of practice.
Perspectives
Build Omnichannel Experiences by Aligning Information
Is your customer experience seamless? Aligning information across systems, business units, and workflows is essential for a robust omnichannel experience. How do you provide a consistent customer experience across digital and physical touchpoints? You need to understand your users, assess your organization’s own capabilities for change, and design information structures that can be applied at scale. Understanding …
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Powerful Product Pages Close Transactions
How do you turn casual browsers into eager buyers? By Sarah Barrett Powerful product detail pages (PDPs) help you use information to close transactions. They are the final touchpoint that help a customer make that crucial decision – to buy or not to buy? Some of the primary benefits of having strong PDPs are: The best product detail …
Strong Navigation Experiences are Essential for Large Product Catalogs
Your customers can’t buy your products if they can’t find your products. Here at Factor, we spend a lot of time thinking about and designing navigation for e-commerce. It’s the cornerstone of a great e-commerce experience. Great site navigation attracts and converts shoppers. It does this in a few ways: If you have a large product assortment, …
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Implementing Taxonomies and IA: Ensuring Success
So, you did all this work and built these fantastic taxonomies and navigation models. Aren’t you done yet? Not really. Like architectural or backcountry trip plans, the realities of the situation will require modifications and adjustments to the information architecture. The taxonomies, metadata, content models, and navigation that make up the IA will all be tested during implementation. …
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Valuable customer journey maps are based on evidence
Customer journey maps are a popular visual artifact for documenting or modeling an archetypal user’s experience with a brand, product, or site, but they are more than just a pretty deliverable. Find out why.
Gary Carlson and Bram Wessel on Enterprise Information Models
Bram Wessel and Gary Carlson briefly describe the basics of Enterprise Information Models at the Seattle Information Architecture Meetup.
Planning for Enterprise Adoption
There are many, many considerations that go into evaluating ROI, but Factor’s Sarah Barrett knows of one that can immediately tank internal projects, and isn’t talked about nearly as much as it should be: Adoption.
Considering the Question
In our latest blog post, Sarah Barrett talks about the relationship between “data science” and Information Architecture, arguing that we need to focus less on the “data” and more on the “science.”
Fixers of Big Messes
From umbrella topics like UX or Taxonomy to more specific terms like Enterprise Content Management or Pre-cart Findability, design comes in when someone has a big mess and they need help fixing it.